ANTIFORMA
Design

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Direct mail for promoting the letting of offices at a neoclassical building [image 1 of 4]

Envelope of the direct mail and its content > NEXT PAGE (pages 2-3)

Line drawing of the folded content of the direct mail showing the front page

Image of the direct mail in its envelope (left) and the front page (right)
Client: THESSIS Real Estate

Date: January 2002

Applications Used: Adobe Illustrator, Adobe Photoshop

Comments: The message on the front of the direct mail reads: "[Neoclassical] diamonds are for ever" (diamonds are used here as a metaphor to emphasise the uniqueness and quality of neoclassical buildings). The semi-transparent envelope (left) conveys some of the characteristics of crystals. At the same time it lets the recipient to get a hint of the message without having to open the envelope (according to statistics a great number of envelopes containing direct mail are never opened).