ANTIFORMA
Design

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Design of ACL’s (Age Concern London) Manifesto document
[A4 booklet about the London Borough Council Elections in May 2006]

Cover (Back and Front)

Front and back cover of a booklet
Client: Age Concern London

Date: Spring 2006

Applications Used: QuarkXPress, Adobe Illustrator

Comments: We tried to give a positive touch to the whole campaign. The song ‘Wouldn’t it be nice’ (‘if we were older’) by the Beach Boys, the rounded rectangle shapes, the Cooper Black typeface, the stars / flowers / flakes and the colour gamut are reminiscent of an era when the target audience (50+) were in their youth years.