ANTIFORMA
Design

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Spread No 2b
Redesign of ACCA pocket notes series [A6 textbooks related to accountancy for students]

Version AFTER redesign (spread pp.70-71) Detail (illustration) from page 71 (Click here to see the whole spread)

Diagram / illustration explaining the concept of TQM (Total Quality Management)

Client: Kaplan FTC (former Foulks Lynch)

Date: Summer 2005

Applications Used: Adobe Illustrator

Comments: This sample comes from Paper 3.5 ‘Strategic Business Planning and Development’, which was used as the ‘flagship’ of the redesign of the series. We were given the time to read the content of the pocket notes and ‘invent’ illustrations, like the one on p.71, from scratch.

There was a significant demand for slides with these illustrations from the tutors of the series.